Outfitting Urban Outfitters

Building signage is one of the most overlooked — yet important — elements of a building's exterior. On this note, I offer a commendation to MarketStreet Equities and Urban Outfitters for opting for the attractive and prominent metal sign on the facade of the former's Gulch building housing the latter's just-opened "bohemian-hipster" clothing store. Word on the street is that the Metro Housing and Development Authority was a bit taken aback when MarketStreet and U-Outfitters proposed the eye-catching, and somewhat envelope-pushing, sign. Fortunately, the fine folks at MDHA, which must approve any architectural designs and features for those buildings within the entity's redevelopment districts (including The Gulch), summoned what is likely a modest level of inner coolness (and I write this with all due respect) and OK'd the sign.